Business Cards Hints & Tips

Make sure your business cards make a good impression:

    • As well as your contact details, include product & service information and refer to the benefits of doing business with you.
    • Use the back of your business card - make it a mini-brochure for your business.
    • Always offer a card that is new, clean & uncreased. Remember, people associate the health of your card with the wealth of your business capabilities.
    • Stand out in your marketplace - design colour into your cards.

Make sure your business cards reach the market:

    • Never attend a business meeting without your business cards! Remember, your business card is your professional passport.
    • Make sure that every one of your team has a business card (not just those in sales or senior positions). Everyone gets asked about their work, therefore every member of your team can win you business.
    • Attach your business cards to marketing materials, corporate folders, prospect & client correspondence.
    • Transform your cards into magnets, VIP cards, redemption cards or even discount vouchers.
    • To network for success you must give out your business cards on a regular basis - 500 to 1000 cards every month. Your business card is all you have to be remembered by!

Follow the local business card protocol:

    • Keep your business cards accessible - fumbling around through a pile of old receipts is not going to make a good impression!
    • In Japan, receiving a business card with both hands is a sign that you value the fact it has been offered to you.
    • In the Middle East, take the business cards with the right hand only, as the left hand is reserved for personal hygiene.
    • In Asia, writing personal notes or reminders on cards is considered insulting.

Put that card to work!

    • Every time you shake hands, hand over a business card. Remember, business cards are the ultimate networking tool.
    • Work to a networking target: Every business card you hand out multiplies your opportunities for business referrals.
    • Within 12 hours of exchanging business cards, note down the circumstances of your meeting & any follow-up action required.
    • Within 7 days of exchanging business cards, make some contact with that person.
    • Carry and give out lots of your cards when attending conferences, trade shows, business luncheons and business functions
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