Business Cards Hints & Tips
Make sure your business cards make a good impression:
- As well as your contact details, include product & service information and refer to the benefits of doing business with you.
- Use the back of your business card - make it a mini-brochure for your business.
- Always offer a card that is new, clean & uncreased. Remember, people associate the health of your card with the wealth of your business capabilities.
- Stand out in your marketplace - design colour into your cards.
Make sure your business cards reach the market:
- Never attend a business meeting without your business cards! Remember, your business card is your professional passport.
- Make sure that every one of your team has a business card (not just those in sales or senior positions). Everyone gets asked about their work, therefore every member of your team can win you business.
- Attach your business cards to marketing materials, corporate folders, prospect & client correspondence.
- Transform your cards into magnets, VIP cards, redemption cards or even discount vouchers.
- To network for success you must give out your business cards on a regular basis - 500 to 1000 cards every month. Your business card is all you have to be remembered by!
Follow the local business card protocol:
- Keep your business cards accessible - fumbling around through a pile of old receipts is not going to make a good impression!
- In Japan, receiving a business card with both hands is a sign that you value the fact it has been offered to you.
- In the Middle East, take the business cards with the right hand only, as the left hand is reserved for personal hygiene.
- In Asia, writing personal notes or reminders on cards is considered insulting.
Put that card to work!
- Every time you shake hands, hand over a business card. Remember, business cards are the ultimate networking tool.
- Work to a networking target: Every business card you hand out multiplies your opportunities for business referrals.
- Within 12 hours of exchanging business cards, note down the circumstances of your meeting & any follow-up action required.
- Within 7 days of exchanging business cards, make some contact with that person.
- Carry and give out lots of your cards when attending conferences, trade shows, business luncheons and business functions
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